Inbound marketing
is a technique for customers to sale products and services via content
marketing, social media marketing, search engine optimization and branding.
Inbound Method Methodology
The Inbound
Methodology involves the marketer in every stage of a customer's journey to finding
the perfect product or service by attracting the right visitors to your
website, converting them into qualified leads, closing more sales, and
delighting your customers.
Four Method we
are using
- Attract: Attracting customers is the first step in the inbound marketing methodology. At this initial marketing stage, the customer is provided with the right content, at the right place, through Social media, advertisement etc.
- Convert: Once the visitors have been attracted to the site, the goal is to convert them into leads through obtaining their contact information on a Website.
- Close: The closing stage is where leads are transformed into customers
- Delight: Delighting the customers is both being able to solve their issues, and turn them into promoters of your business.
1. Understand your customers: Really think about the questions that your customers need answering and the problems that need solving.
2. Create quality content: The content that you create should be well researched and original. This needs to show why your company is the best at what it does.
3. Compel your customers to act: You need to include a strong call to action in your content to make your audience take action.
4. Optimise Your Content: Make sure that your content is the best it can be. You need to ensure that your content is optimised for search engines using white-hat
5. Use Video: The content in videos is processed much faster and retained better than written documents making them a good inbound marketing approach.
6. Monitor Your Results: No strategy is complete without analysing the results you are getting and adapting your approach accordingly. To be successful, you should identify what you want to achieve with your marketing campaign
