Confusing Digital Design Terms(UI vs UX )

User interface design (UI)

User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible,

Interface elements include but are not limited to:

Input Controls: buttons, text fields, checkboxes, radio buttons, dropdown lists, list boxes, toggles, date field

Navigational Components: breadcrumb, slider, search field, pagination, slider, tags, icons

Informational Components: tooltips, icons, progress bar, notifications, message boxes, modal windows

Containers: accordion

Tools of the trade: Photoshop, Sketch, Illustrator, Fireworks, InVision

What is role of ui designer?

1. UI designer need to deal with the user, interface, and the logical relationship between the user and interface. In short, UI designer should make a pleasure interface and easy-to-use product to meet the users needs.

2. UI designer should have a plan for the product style, interaction design, interface structure and operation process according to the product demands.

3. UI designer should optimize the webpage to make the operations more user-friendly.

User experience design (UX)

UX designer is the person in charge with creating the products “logic” via wireframes and prototypes via software like Axure, JustInMind, Mockplus etc. Communication is one of the critical skills of the UX designers. They also conduct research, competitive analysis at the beginning.

 

Deliverables: Wireframes, Prototypes, Storyboards, Sitemap, Written specifications.

Tools of the trade: Sketch, Axure, Mockplus, Fireworks, UXPin

Social Media Marketing

Social media is a collection of websites or apps that let people interact with one another by creating and sharing images, text, videos and even GIFs. There are a variety of social media platforms, from Facebook, Twitter and WhatsApp to YouTube and LinkedIn.

Socialmedia marketing

Social media Marketing

Social media isn’t just great for personal use – it can also be a highly effective tool for your business. Companies of all sizes, as well as NGOs, can use social media to connect with customers and grow their online community. Using social media to reach out to people and promote your business is known as social media marketing.

How has social media changed marketing?

Social media marketing is a two-way conversation, where direct interaction helps create a stronger and a longer-lasting customer relationship. Its reactive nature means communicating in a timely way has never been simpler.

Benefits

·        It helps you reach new customers, quickly

·        It gives you real-time access

·        It builds trust and relevanc

·        It allows you to build a community

Notes

·        social media to connect with new and current customers.

·        social media marketing encourages a two-way conversation

·        business by listening to and understanding your customers' needs and preferences

·        share their experiences and recommend you to friends and family