Internal linking

7 things that must be present in your site are internal linking structure.

 Keep a shallow website structure.

 Nowadays, users are very demanding when it comes to the speed of websites, including page load time and the time required to complete certain actions. They expect to complete their goals fast. 

To check your pages' click depth, fire up WebSite Auditor. The tool will show you how many link clicks it takes to reach any given URL

Make sure all the important pages are linked

search engines rely both on sitemaps and links to discover web pages. It means that even unlinked — or the so-called 'orphan' — pages can be found by the search engines as these pages are listed in the sitemap. But it's impossible to find 'orphan' pages through the website's navigation. Such pages virtually don't exist for the users. It's a good idea to get rid of orphan pages; you can either delete them (if they are useless) or link them from other pages of the website.

Once the crawl is complete, you'll be able to find orphan pages in the Pages dashboard, marked with the Orphan page tag.

overall site's structure with one click with the Visualizationtool in WebSite Auditor. In your project, go to Site Structure > Visualization and immediately see whether you have orphan pages, long chains of pages, or any other soft spots in your structure:

links per page reasonable

More links, internal or external, are found on a page, the less link juice each link sends to the page it points to. Moreover, unless the content is well-structured, it may be boring for your visitors to scroll down an endless list of resources. To top it up, an excessive number of links can send a spam signal for search engines.

Use keywords in the anchor text

internal links act like backlinks, so using relevant terms in their anchors is a free and simple way to boost topical relevance.

Duplicate links to the same URL

several links on the same page that point to the same URL, search engines would give the priority to the first anchor text. Keep this in mind and use the right keywords in the first link's anchor: subsequent anchors won't matter as much.

Place links within pages

The links placed within page's content have a higher SEO value than the ones in the header, footer, or sidebar. The latter have more to do with navigation, and it looks like Google treats those as non-editorial links. Link in the main content, on the other hand, add new information and value to the text.

HOW TO PROTECT FACEBOOK ADS ACCOUNT ?

We are discuss regarding few points that hold utmost importance. Business Manager is a tool by Face book that helps you manage and organize your business. You don’t need a GST number when you are using Face book Business Manager. To create an account on this tool you just need to type Face book Business Manager on Google. As you hit the search button you can see the listings. 

PROTECT FACEBOOK ADS ACCOUNT

 

Click on: “Business Manager .

Overview – Face book”. 

Once you click on “Business Manager Overview – Face book, you will open a website with a page that asks you to Create an account. As you click on Create Account a dialog box will appear that will ask you to enter your business name to continue in the process of creating your account. The dialog box will look like this: In the next step it would ask you to create your business profile. For that you will be required to enter your name and your business email address. Once you click the Finish button the account is created.Once your account is created, you can add people, pages, and payment methods to it. You can use Business Manager to manage all of your pages.

Why to use Business Manager?

Whenever you use Business Manager, your personal Face book account becomes independent from any activities that you do for your business. So if under any circumstances, you violate the Facebook Ads Policies, your personal account will not get affected and you will be able to access it.

#Tip 1: Don’t use one payment medium to pay for multiple ads, especially if you are into e-commerce or you are selling some courses. Doctors and real estate marketers are safe when they advertise on Face book. People, who train others about ways to earn money, lose weight, or products that are controversial in nature have to be very careful. If you have 4 ad accounts keep 4 different payment methods. You can use credit cards, paytm etc. You can use different credit cards for an ad each. This will ensure that if one ad account is disabled, the others won’t be affected (if you are using business manager).

#Tip 2: You should add at least 3 people. These could be your friends, family business partner, employees or any relative. This will also protect you, as Face book understands that there is more than one person involved. So if your ad account gets disabled, you can create a new ad and business manager account using your friend’s Face book account.  You can run ads using this account.

#Tip 3: When you are charged for running your ad, you get receipts. After the first two receipts, add yourself an as employee on that ad account (in business manager).

#Tip 4: Your landing page and advertisements should match. The content given on advertisement should be in relation to the content that is mentioned on your landing page.

#Tip 5: Sometime Face book disapproves your advertisement. In that case you can contact them to appeal for approving a disapproved ad. Generally Face book disables your ad when they find out inappropriate material used in the images or graphics that you use. Try to remain neutral and don’t act smart especially in the initial 2-3 months of running your ads. That is the time when you can build the trust. Tricks can make you fall flat.