Optimization
for semantic search
customers' questions or reviews written in natural
language, your website has more chances to win the ranking battle.
Search
visibility
Reviews will surely add credibility and visibility in
search results.
Conversions
It's only fair to say
that user-generated content is highly appreciated by consumers, as it's created
by unbiased people and therefore seems more trustworthy
Understanding your customers
Idea of the way your audience speaks about your
product, their motivation, or maybe even some areas of improvement.
New keyword
When users generate some new forms of content,
it can naturally utilize some long-tail keywords your site may or may not
already be targeting.
