Digital Marketing
Digital
marketing is the promotion of the Products or
brands via one of electronic media .
Such as
promotion through email, mobile, internet, SMS etc.
Ex:- online advertising
,search engine advertising, Social media Advertising. SEO etc.
·
Method of Digital marketing
- · Search engine marketing (SEM)
- · Social media marketing(SMM)
- · Search engine optimization(SEO)
- · Content marketing
- · Email & SMS Marketing
- · Affiliate Marketing
Traditional
marketing:
It refers to any type of advertising or campaigns that has
been use by company. Such as newspaper, banner, flyers etc.
Nowadays traditional marketing (20%) and digital marketing
(80%)
 |
| Digital Marketing |
- · Cost effective
- · Real time result
- · Easy tracking
- · Highest ROI (Return on Investment)
- Select Brand Name
with tag name( must be unique)
2. Make Brand logo
(must be Attractive)
4. Target Your audience
i.
what they want
ii.
How they buy
iii.
Know your product & costumer
5. Build a
website
i.
Domain name should be brand name
ii.
User friendly and responsive
6. Presence of
Social media
i.
All social media channel.
7. Target Your
audience
i.
what they want
ii.
How they buy
iii.
Know your product & costumer
8. SEO
i.
Organic and free result
9. SEM
i.
PPC
ii.
Google ad words
10. SMO
i.Free
Social media Optimization
11. Branding
i.
Banner , Flyers
ii.
Promotion like Offer
iii.
Know your product & costumer
