Facebook
To give businesses the power to build community. A Facebook
Page can help you connect with people and grow your business.
Strengths
- It is an active community of people and businesses where users can go to discover new exciting products and services
- It offers you the opportunity to share information about your business
- You can use Facebook Messenger to communicate directly with people, using the power of conversation to call on your audience to take action
- It is a channel which suits many types of content: short and long form text, images and live and pre-prepared videos
Instagram
A photo-sharing
service that lets users share pictures and videos. The Stories feature allows
users to upload photos and videos, which expire after 24 hours.
Strengths
- It is highly visual and popular with people seeking inspiration
- It allows you to share multiple photos and videos together in a slideshow format called “your story”
- It supports imagery, video and live video
WhatsApp
An alternative to SMS
texting. WhatsApp supports sending and receiving a variety of media: text,
photos, videos, documents, locations, as well as voice and video calls.
Strengths
- It is hyper-personalized. It offers direct conversations with your customers and others who may be interested in your business.
- It supports a variety of media, from documents and long-form text to SMS messaging updates, geo-location, photos, voice and video calls
- It’s used for private conversations. An encrypted messaging service, one-to-one and larger group chats are not publicly visible.
Twitter
Self-described as “what’s happening in the world and what
people are talking about right now” – it is an online news and social
networking site that lets user share and interact via posts that are 280
characters or less.
Strengths
- It is a short text based channel that also support images and video
- Use Twitter to listen to the relevant conversations that are happening and jump in where you can add value
- People often talk about the products they use on Twitter, so it’s a natural place to provide customer services
YouTube
YouTube is a video
sharing social network. It allows users to upload, view, rate, share and
comment on videos – and subscribe to channels.
Strengths
- It is a video-based channel that can captivate your audience by effectively showcasing your business’s products and services
- Reach people searching for videos very similar to what your business offers, right when they’re searching
- It supports pre-recorded and live-streamed video content
LinkedIn
The world’s largest business network, it connects global
professionals and aims to help them be more productive and successful.
Strengths
- It hosts short- or long-form text, images and video
- Build and maintain your professional network and find other professionals in the same industry using groups
- Discover company and industry updates on topics ranging from announcements to product releases
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