Understanding your target audience

Businesses that clearly define their target audience are able to share more meaningful and relevant content with the right people, at the right time. This helps you build a strong connection with potential customers who are likely to think of your business the next time they need the product or service you offer.

Placing your target audience at the core of your decision-making process can inform many elements of your social media marketing strategy, such as:

·       The type of content you post (images, videos and blogs)

·       The way you highlight your business’s unique identity

·       The way you share information about your products and services

·       The best time of day to post

·       The best channels to post on

Keywords

·       A target audience is a group of people most likely to be interested in your product or service.

·       your social media activity: what content to post, when to post it and where to post it