Inbound Marketing

Inbound marketing is a technique for customers to sale products and services via content marketing, social media marketing, search engine optimization and branding.

Inbound Method Methodology

The Inbound Methodology involves the marketer in every stage of a customer's journey to finding the perfect product or service by attracting the right visitors to your website, converting them into qualified leads, closing more sales, and delighting your customers.

Four Method we are using

•  Attract: Attracting customers is the first step in the inbound marketing           methodology. At this initial marketing stage, the customer is provided with the     right content, at the right place, through Social media, advertisement etc.
•  Convert:  Once the visitors have been attracted to the site, the goal is to convert    them into leads through obtaining their contact information on a Website.
•   Close: The closing stage is where leads are transformed into customers
•  Delight: Delighting the customers is both being able to solve their issues, and turn them into promoters of your business.

Fundamental

1.     Understand your customers: Really think about the questions that your customers need answering and the problems that need solving.
2.     Create quality content: The content that you create should be well researched and original. This needs to show why your company is the best at what it does.
3.     Compel your customers to act: You need to include a strong call to action in your content to make your audience take action.
4.     Optimise Your Content: Make sure that your content is the best it can be. You need to ensure that your content is optimised for search engines using white-hat
5.     Use Video:  The content in videos is processed much faster and retained better than written documents making them a good inbound marketing approach.
6.     Monitor Your Results: No strategy is complete without analysing the results you are getting and adapting your approach accordingly. To be successful, you should identify what you want to achieve with your marketing campaign

Stop Judging

People determine humanity and respect, by those few who come to random conclusions and consider themselves as perfect. Some pretend they know how and what it takes to get where you should be. They call you names and categorize you, but this is completely different from who you actually are. Why do we have to abide by some chauvinistic rule with a skewed sense of humanity? 

We're not here because of them. They have nothing to do with our decisions or what we really do in life. We might be rich or poor, kind or cruel, girl or boy, abandoned or adopted, successful or failure.
Life is cruel. Some people get past it as soon as they realize it. Some choose to fall apart and surround themselves with a huge ocean. It's mandatory that a child once born must go to school no matter what. They are taught different subjects and some that they won’t even remember for a longer period. Honestly, I don't remember what was taught in my social or chemistry class. I don't remember who taught me or how many students were there in my class. I don't remember all the faces, especially cause I had moved from school to school and making new friends came naturally to me. I do remember a few but not all. I don't remember how many books or pencils I owned.
People need to really open their eyes to see great situations. They need to learn to appreciate one another and make wise decisions in their lives. One needs to motivate rather than demotivate. See the beauty of being alone and being in a crowd. Have a broad mind towards life and humanity. Call for less drama, more respect. People come to you when you're less dramatic. I find people trying so hard to get attention but I can't blame them. Who likes to be alone or go through something that shouldn't happen? Well, guess what. There are 7.5 billion people and not everyone knows your secret. One incident can’t determine who you are or make you hate life so hard. If something makes you uncomfortable, change it.
We all have one thing in common and that's being selfish. Very few people dedicate their life helping the ones that are distorted or helpless. God bless them abundantly. Rest, they have no time worrying about your success or failure. Everyone is preoccupied with their own World so stop thinking what they are thinking about you and get your act together.

Pinterest Marketing

It is the Platform to share & discover interests.

Pins: Interests are shared as images called Pins.

Marketing Benefits

            1. Promote Product

            2. Builds Brand Image

            3. More high quality Traffic

            4. Generates leads

How to Grow Followers

            1. Image and video should generate curiosity.

            2. High quality picture pay.

            3. Consistently follow others.(follow the right kind of People)

Techniques To Implement

            1. Post Original Content

            2. Integration of Other Social Media Friends.

            3. Use relevant link

Advertising Offers

            1. Create Campaigns

            2. Increase website Traffic

            3. Grow Following

            4. Brand Awareness

Marketing Tips

            1. Pick your topic

            2. Optimize your profile

            3. Create your Boards

            4. Pinning

            5. Getting Followers

Marketing

                                                           

Marketing basically is a process to promote a product of a company,

Increases visibility in the market leading to sale and generating revenue for marketer and costumer

Marketing flow

Two types: Online marketing, and offline marketing

Online marketing: social media, Blogs email are the online channels to sell the product.

Offline: Print & Electronic media are used as vehicles to deliver product message in the market.

Concept of exchange

There are 2 parties:

A is supplier and B is Buyer

•    Both must have something to offer each other value,
•      they communicate each other to exchange to meet their needs.