Internal linking

7 things that must be present in your site are internal linking structure.

 Keep a shallow website structure.

 Nowadays, users are very demanding when it comes to the speed of websites, including page load time and the time required to complete certain actions. They expect to complete their goals fast. 

To check your pages' click depth, fire up WebSite Auditor. The tool will show you how many link clicks it takes to reach any given URL

Make sure all the important pages are linked

search engines rely both on sitemaps and links to discover web pages. It means that even unlinked — or the so-called 'orphan' — pages can be found by the search engines as these pages are listed in the sitemap. But it's impossible to find 'orphan' pages through the website's navigation. Such pages virtually don't exist for the users. It's a good idea to get rid of orphan pages; you can either delete them (if they are useless) or link them from other pages of the website.

Once the crawl is complete, you'll be able to find orphan pages in the Pages dashboard, marked with the Orphan page tag.

overall site's structure with one click with the Visualizationtool in WebSite Auditor. In your project, go to Site Structure > Visualization and immediately see whether you have orphan pages, long chains of pages, or any other soft spots in your structure:

links per page reasonable

More links, internal or external, are found on a page, the less link juice each link sends to the page it points to. Moreover, unless the content is well-structured, it may be boring for your visitors to scroll down an endless list of resources. To top it up, an excessive number of links can send a spam signal for search engines.

Use keywords in the anchor text

internal links act like backlinks, so using relevant terms in their anchors is a free and simple way to boost topical relevance.

Duplicate links to the same URL

several links on the same page that point to the same URL, search engines would give the priority to the first anchor text. Keep this in mind and use the right keywords in the first link's anchor: subsequent anchors won't matter as much.

Place links within pages

The links placed within page's content have a higher SEO value than the ones in the header, footer, or sidebar. The latter have more to do with navigation, and it looks like Google treats those as non-editorial links. Link in the main content, on the other hand, add new information and value to the text.

HOW TO PROTECT FACEBOOK ADS ACCOUNT ?

We are discuss regarding few points that hold utmost importance. Business Manager is a tool by Face book that helps you manage and organize your business. You don’t need a GST number when you are using Face book Business Manager. To create an account on this tool you just need to type Face book Business Manager on Google. As you hit the search button you can see the listings. 

PROTECT FACEBOOK ADS ACCOUNT

 

Click on: “Business Manager .

Overview – Face book”. 

Once you click on “Business Manager Overview – Face book, you will open a website with a page that asks you to Create an account. As you click on Create Account a dialog box will appear that will ask you to enter your business name to continue in the process of creating your account. The dialog box will look like this: In the next step it would ask you to create your business profile. For that you will be required to enter your name and your business email address. Once you click the Finish button the account is created.Once your account is created, you can add people, pages, and payment methods to it. You can use Business Manager to manage all of your pages.

Why to use Business Manager?

Whenever you use Business Manager, your personal Face book account becomes independent from any activities that you do for your business. So if under any circumstances, you violate the Facebook Ads Policies, your personal account will not get affected and you will be able to access it.

#Tip 1: Don’t use one payment medium to pay for multiple ads, especially if you are into e-commerce or you are selling some courses. Doctors and real estate marketers are safe when they advertise on Face book. People, who train others about ways to earn money, lose weight, or products that are controversial in nature have to be very careful. If you have 4 ad accounts keep 4 different payment methods. You can use credit cards, paytm etc. You can use different credit cards for an ad each. This will ensure that if one ad account is disabled, the others won’t be affected (if you are using business manager).

#Tip 2: You should add at least 3 people. These could be your friends, family business partner, employees or any relative. This will also protect you, as Face book understands that there is more than one person involved. So if your ad account gets disabled, you can create a new ad and business manager account using your friend’s Face book account.  You can run ads using this account.

#Tip 3: When you are charged for running your ad, you get receipts. After the first two receipts, add yourself an as employee on that ad account (in business manager).

#Tip 4: Your landing page and advertisements should match. The content given on advertisement should be in relation to the content that is mentioned on your landing page.

#Tip 5: Sometime Face book disapproves your advertisement. In that case you can contact them to appeal for approving a disapproved ad. Generally Face book disables your ad when they find out inappropriate material used in the images or graphics that you use. Try to remain neutral and don’t act smart especially in the initial 2-3 months of running your ads. That is the time when you can build the trust. Tricks can make you fall flat. 

Building a social presence

Social following when you’re starting out. Be sure to invite friends that are interested in your business and fit your target demographic. The more closely aligned your friends are to your audience, the more likely they will engage and interact with your content.

Try offering exclusive content, promotions or discounts alongside these details. Incentives can be an effective way to encourage people to visit your social profile.

Sharing great content is an effective way to organically grow your social following. When a post resonates with a user, they are more likely to explore your profile to find out more.

Another great way to grow your social media presence is to look at the social media profiles of other relevant businesses, publications or organizations that your audience follow. Through liking and commenting on their posts, you create an opportunity for their followers to notice you. Facebook Groups

How to define your target audience

Age: What age group will your audience most likely be?

Top tip: Millennials (20 – 30-year-olds) will often interact with businesses through social media in a very different way to their parents (40 – 50-year-olds). Millennials are likely to be more active throughout the day on their smartphone, whereas their parents may only access social media once or twice a week and may prefer to use their desktop computer.

Gender: Are they mostly men or women or is there an equal split?

Men and women often have different tastes and preferences, meaning a focus on one over the other could be useful to establish early on.

Location: Does your business rely on customers coming into your store or can they make purchases online? If you rely heavily on them coming to you, make sure you adapt your social media activity to those who are local to you.

For example: It is no use advertising your beauty store in Mumbai to an audience in Bangalore. They are unlikely to visit if it’s too far away!

Language: Which language(s) do they speak?

To improve your reach and engage more customers in a multilingual area, translate your content into the most widely used languages. Think about which language(s) your audience speak and tailor your content to them. While some social channels automatically translate – not all can. To be safe, check twice before posting.

Occupation and income: Are your customers mostly university students, housewives or busy working professionals? You can learn a lot about your audience’s buying behavior by looking at their occupation and income.

Top tip: Working professionals are known to access social media during their commute to and from work. To capture their attention, try to post during the morning or evening.

Marital or family status: Are your customers mostly married? Do they have children, and if so, what age?

Understanding this may reveal some interesting insights into what really moves your audience to take action.

on Twitter. He finds he gets more followers and more dads start bringing their sons with them to have a haircut together.

Keywords :

·         Demographics will help to ensure you target the right type of people (age, gender, location)

·         Psychographics will help to ensure you deliver the right type of content, using the right channels (based on their needs, interests and lifestyle)

Understanding your target audience

Businesses that clearly define their target audience are able to share more meaningful and relevant content with the right people, at the right time. This helps you build a strong connection with potential customers who are likely to think of your business the next time they need the product or service you offer.

Placing your target audience at the core of your decision-making process can inform many elements of your social media marketing strategy, such as:

·       The type of content you post (images, videos and blogs)

·       The way you highlight your business’s unique identity

·       The way you share information about your products and services

·       The best time of day to post

·       The best channels to post on

Keywords

·       A target audience is a group of people most likely to be interested in your product or service.

·       your social media activity: what content to post, when to post it and where to post it

Creating a great business profile

Setup your business profile

Your business’s social profile is the face of your business on social media. It is your digital storefront in the online marketplace. You can create a profile to reflect the nature and personality of your business. Important information to add includes your contact details, address, opening times (if relevant) and an overview of your products and services. On Facebook, a business profile is called a Page.

Why Need Social profile ?

A social profile is a great way to help fulfill your business goals. This could include: growing your customer base, building better customer relationships, promoting your business and growing revenue.

Choose a username

Your username can be the name of your business, or any other unique name related to your products or services.

images to make your profile visually engaging

To create an effective default picture, recommend uploading your business logo or an image that is relevant to your business. This will help you stand out on social media, making you recognizable to both new and existing customers.

Keep your profile up-to-date

It’s important to keep the visual content on your profile up-to-date, too. The images you use show some of your business’s unique selling points and personality. Change these as often as required to reflect your best products or some of the great work you’re doing.

Explore the different social marketing channels

Facebook

To give businesses the power to build community. A Facebook Page can help you connect with people and grow your business.

Strengths

•          It is an active community of people and businesses where users can go to discover new exciting products and services
•          It offers you the opportunity to share information about your business
•          You can use Facebook Messenger to communicate directly with people, using the power of conversation to call on your audience to take action
•          It is a channel which suits many types of content: short and long form text, images and live and pre-prepared videos

Instagram

 A photo-sharing service that lets users share pictures and videos. The Stories feature allows users to upload photos and videos, which expire after 24 hours.

Strengths

•          It is highly visual and popular with people seeking inspiration
•          It allows you to share multiple photos and videos together in a slideshow format called “your story”
•          It supports imagery, video and live video

WhatsApp

 An alternative to SMS texting. WhatsApp supports sending and receiving a variety of media: text, photos, videos, documents, locations, as well as voice and video calls.

Strengths

•          It is hyper-personalized. It offers direct conversations with your customers and others who may be interested in your business.
•          It supports a variety of media, from documents and long-form text to SMS messaging updates, geo-location, photos, voice and video calls
•          It’s used for private conversations. An encrypted messaging service, one-to-one and larger group chats are not publicly visible.

Twitter

Self-described as “what’s happening in the world and what people are talking about right now” – it is an online news and social networking site that lets user share and interact via posts that are 280 characters or less.

Strengths

•          It is a short text based channel that also support images and video
•          Use Twitter to listen to the relevant conversations that are happening and jump in where you can add value
•          People often talk about the products they use on Twitter, so it’s a natural place to provide customer services

YouTube

 YouTube is a video sharing social network. It allows users to upload, view, rate, share and comment on videos – and subscribe to channels.

Strengths

•          It is a video-based channel that can captivate your audience by effectively showcasing your business’s products and services
•          Reach people searching for videos very similar to what your business offers, right when they’re searching
•          It supports pre-recorded and live-streamed video content

LinkedIn

The world’s largest business network, it connects global professionals and aims to help them be more productive and successful.

Strengths

•          It hosts short- or long-form text, images and video
•          Build and maintain your professional network and find other professionals in the same industry using groups
•          Discover company and industry updates on topics ranging from announcements to product releases